ON HAIR SHOW 2018 – THE PROJECT
On Hair Show & Exhibition returns to Bologna in the format that sealed its success.
The only Italian event entirely dedicated to hairstylists will take place on November 25th and 26th in the fairground of Bologna.
A specially constructed theatre will host 12,000 hairstylists, 76% of whom are the decision makers in their salons. They will watch expertly choreographed hair shows with a unique atmosphere generated by creativity, music and set design.
The exhibition area will be reserved for leading companies in the industry so that they can meet hair sector professionals and strike new business deals.
Visitors will have access to all the shows at the On Hair event and to the exhibition area with just one entrance ticket, which means greater visibility for all the brands involved.
1 catwalk e 120 exhibition stands in the same pavilion.
The theatre will be specially constructed to give the artistic teams a space where they
can express their creativity and talent to the full.
The backstage area will occupy an entire pavilion so the teams have all the space they need for their rehearsals and finishing touches.
Lights, audio and state-of-the art staging will make each show a unique experience..