ON HAIR SHOW – THE PROJECT
The third edition of On Hair Show & Exhibition, the only Italian event entirely dedicated to hairstylists, took place in Bologna on 25 and 26 November.
For two days, hair sector professionals – hairstylists, salon owners and workers and distributors – had the opportunity to discover the most innovative product offerings from over 100 brands taking part in the event, including many national and international market leaders.
There was also a huge turnout at the On Hair Theatre: between Sunday 25 and Monday 26 November, 30 shows were staged featuring the most admired teams and talents.
With the help of some of the most famous hairstylists who showcase their talents all over the world, we succeeded in giving visiting salon owners and stylists the message that the profession must be fuelled with new ideas, passion, curiosity and training, distinguishing features of all the events in the Cosmoprof platform.
The theater is especially designed to be a space devoted to the talent of the artistic teams, where they can express their creativity to the fullest.
The backstage covers the area of an entire pavilion, so the teams have all the necessary space for their rehearsals and final touches.
Lights, audio and state-of-the-art staging makes each show an unforgettable and unique experience.