Mario Firriolo

Infinite Beauty

17 November 16:20


The Firriolo Team is «a heart that has always beaten for the beauty».

Created by Mario Firriolo, one of the most visionary protagonists of hair trends in recent decades. The Creative Team is also composed of two young and authentic talents – Mario’s sons Andrea and Marco, who perform on the most exciting stage of their hometown. Transmitting and sharing Love, Passion, Enthusiasm and Instinct which makes the expression of beauty infinite.

A style that is the result of continuous research and vast experience ranging from the most exclusives back stages of fashion world, to the internationals shows, to the education with the Firriolo Academy and finally to the tireless spread of professional philosophy of excellence, in the Wella Testimonial Role.
«The Infinite Beauty» Show is a surprising excursus of the contemporary looks where technique and creativity get together in the perfect bond (balance) with simplicity and extravagance. Playing with cuts, colors and phantasmagoric choreographies, to offer inexhaustible energy and inspiration at work in the salon. 
Since the establishment of two Firriolo salons in Turin, a true passion for the most charming work is cultivated every single day. That can be translated into the quest of a style that is always different, unique, modern and moreover it combines the well-being of hair with true beauty.