The Pala Alpitour in Turin is preparing to welcome more than 12,000 hair stylists from all over Italy on November 17-18. Visitors come to find inspiration in the live exhibitions at On Hair Show & Exhibition 2019.
The event, which is celebrating its tenth anniversary, is a real hub for who consider hair styling a true calling, not only a profession. The latest trends and most cutting-edge techniques from the teams and most important names in the industry will be featured on stage. The schedule boasts demonstrations by Toni&Guy, Davide Cichello for Cloud Nine, Genny D’Auria and Cuco y Guille for Alfaparf Milano, Errol Douglas, X-presion, Dmitry Vinokurov, Tom Connell - Trevor Sorbie Art Team, Gandini Team and many others.
Salon owners and young hair stylists will benefit from quality training sessions in Turin: On Hair is the only event in Italy to offer the opportunity to see the most cutting-edge techniques showcased live, brought on stage by the most famous names on the international scene.
Furthermore, the vast exhibition space located in the foyer of the Pala Alpitour, with more than 100 leading brands from the industry, will allow for new business relationships and new projects to be established between professionals and distributors, leading to client services ever more focused on quality and safety.
Special initatives at On Hair Show & Exhibition 2019
The barber phenomenon is no longer just a trend and, at On Hair 2019, there will be a focus on this segment that is of great financial importance to the industry. The Barber Festival, organized in collaboration with Spaghetti’s, will bring a selection of companies to Turin with products specific to styling men’s hair. The exhibitions and training sessions held by famous names from worldwide beauty industry are not to be missed. Sunday, November 17 will be all about training, with teachers from all over the world. On Monday, November 17, the stage will feature men’s hairstyles for the first time, with shows alternated with training sessions.
Creativity, talent and commitment are the core values behind IHA, the ITALIAN HAIRDRESSER AWARD. The most influential hair stylists on the Italian scene will be on stage alongside young talents (under 28) who are just now making themselves known to a wider audience. Their work will be judged by industry media, companies, professionals and experts from the worlds of music, fashion and art.
Four world-renowned hair stylists are to be featured during the MASTER CLASS event, held in collaboration with ESTETICA magazine. These 30-minute shows scheduled for Sunday and Monday will truly amaze the audience, bringing trends from all over the world to Turin, with the most famous professionals, true influencers who have become important leaders for the industry as well as for fashion houses.