More than 12,000 hairdressers, decision makers and professionals are expected in Turin to attend the exclusive performances of international hairstylists and the most prestigious teams. The stage will host fascinating fashion shows.
An extensive exhibition area will be reserved to industry leaders, who will have the opportunity to meet distributors and salon owners to define new commercial collaborations.
In the foyer, strategically positioned between the entrance and the theater, it will be possible to organize business and technical meetings, so as to provide attendees with those professional insights, which best fit customers’ needs.
Creativity by Italian talents will be the protagonist of the IHA - ITALIAN HAIRDRESSER AWARD. Well-known Italian hairstylists and young professionals under 28 who are proposing themselves to the public for the first time will go both on stage, to submit their proposals to the judgment of trade media, companies, experts and opinion leaders focusing on music, fashion and art.
In collaboration with Estetica magazine, the MASTER CLASS event will bring 4 internationally renowned hairstylists to Turin, who will be the protagonists of 30-minute shows, scheduled on both Sunday and Monday. The best-known international influencers, who have become reference voices not only for professionals, but for fashion brands as well, will show the most advanced techniques and the trends that will influence the market in the next months.
Furthermore, special events will be dedicated to the barber sector and men's hairstyle, with shows and educational sessions moderated by globally recognized experts.